Sunday, July 31, 2011

Australian bloggers


The room was filled with Australian bloggers and a few who had travelled from overseas. There was a mood of excitement and anticipation as the day commenced and proceeded through seven master classes The Nuffnang Blogopolis took place on Saturday 30th July in Zinc at Federation Square, Melbourne.

In his presentation, Darren Rowse from ProBlogger observed that blogging conferences were rare in the early days of his blogging career. Previously, he would have travelled to the USA to meet face-to-face and share insights with other bloggers. Now, conferences about blogging, for bloggers, are occurring with increasing regularity in Australia.


The Nuffnang Blogopolis was held in Zinc at Federation Square, Melbourne, Australia.

Australian bloggers are small in number when compared with other places in the world. We heard that the number of bloggers in China is close to the 100,000 mark, though the majority of those are personal blogs, frequented by the friends and family of bloggers. In Australia, a mix of blogs is found, with personal, commercial and business interests represented.

An adequate knowledge and understanding of blogs is yet to be seen in the corporate and business world. Helping people in management and advertising to understand the potential for advertising and paid promotions is another challenging aspect of blogging in the current blogging environment.

Topics covered during the Nuffnang Blogopolis included:
  1. Tools of the blogging trade (Nicole Avery of Planning with Kids, Michael Aulia of Craving Tech & Arnold Aranez of Mr Gadget)
  2. Blog photography (Danielle Melnyczenko of Danimezza, Ming Giang of Eat Show and Tell)
  3. How to improve the content of your blog (Christie Burnett of Childhood101, Susan Thye of Chocolatesuze & Nikki Parkinson of Styling You)
  4. Working with brands (Andrew Hughes of Reprise Media & Jaclyn Ely of Ikon Communications)
  5. Comparing editorials with advertorials - a panel discussion, moderated by Jeff Tan of iProspect (Nikki Parkinson of Styling You, Phoebe Montague of Lady Melbourne, David Krupp of Nuffnang & Arnold Aranez of Mr Gadget)
  6. Blog branding and marketing (Darren Rowse of ProBlogger)
  7. The history, present and future of blogging in Australia - a panel discusion, moderated by Nicole Avery of Planning with Kids (Candice DeVille of Super Kawaii Mama, Darren Rowse of ProBlogger, Eden Riley of Edenland & Helen Yee of Grab Your Fork)

Information and advice offered during the conference has been clearly summarised by Bree from the Blog Stylist and is recommended reading for Australian bloggers who were not able to attend on the day and those who did attend but need a written summary to refer to.

Bloggers were greeted by a rainbow, visible against the Melbourne skyline as they left the venue. The Australian blogging scene is maturing and Australian bloggers are becoming media and business savvy. Australian blogs are growing in their reach and influence at a time when commercial media is viewed with mistrust and scepticism. Look out for more about this and other insights from the Nuffnang Blogopolis in future posts on this blog.